Case study evaluation: ZEEBOX Composition

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Digital Mass media Business Enterprise

Case Study Analysis

ZEEBOX

Zeebox

1 ) About Zeebox

Company

Zeebox is a social TV and social networking second screen program, which invitations viewers to engage in on the web conversations, supplies contextual data, enables buyers to buy the actual see on screen and also to remote control all their TV. The organization was founded this year by previous BBC iPlayer CTO Anthony Rose and Ernesto Schmitt, ex-board representative of EMI Music (Zeebox, 2013). The business has a very experienced and highly qualified staff, including Elio Leoni-Sceti, Utmost Bleyleben, Alex Nunes, Craig Blair and Jason Forbes (see appendix 1). Zeebox was no 16 in Stratups awards in 2011 and in 2012 the application was honored for the best Design and style or Graphical user interface in ITVT's Awards to get Leadership in Interactive and Multiplatform Television set Awards (LinkedIn, 2013), 50 Best i phone Apps 2013 – Time Magazine (Aamoth, 2013), App of the Yr 2012- Mashable (GooglePlay, 2013), T3 Award for the App with the Year 2012 (Parsons, 2012), and multiple awards gained for Zeebox by Anthony Rose (Appendix 1 . 1)

Timeline and markets

An english company Zeebox Limited launched the application in October 2011. In 2012 BSkyB acquired 12 per cent equity stake in Zeebox apparently worth over ВЈ10m (Farey-Jones, 2012). The offer secured distinctive rights in the UK to combine Zeebox's technology in Sky mobile apps, providing start-up company with capital to expand internationally (Bradshaw, 2012). In Sept 2012 Zeebox was launched in US with strategic purchase from Comcast offers, NBC Widespread and HBO (Lawler, 2012). Finally, in November 2012 Zeebox premiered through a joint venture with Network Ten and Foxtel in Australia (Zeebox, 2012).

Buyers

Anthony Flower revealed at the time of a talk at the PEVE Entertainment seminar that Zeebox has been downloaded more than five million instances globally with more than two , 000, 000 of them in the usa alone (McGovan, 2013).

installment payments on your Product and Consumer Basic

Product

Zeebox is the fresh, social, fun and deeply engaging way to watch TELEVISION. It combines a guide of TV shows, permits users to schedule their TV viewing with close friends, talk through social networks with friends, observe what courses are well-known and what shows are recommended. With Zeebox users receive info about the shows they are watching. After they touch a film, it gives them to the show's webpage, where users can look at info such as the local funnel number, a quick synopsis with the current present, and a list for all the actors. However in the middle of the three-column interface, they can see live Tweets activity while other users make comments, and in addition they can feel to twitter update their own. Beneath that, users are able to find related downloading for goods that show on the display, related software, and links to music that has been played out on the show instantly. Over in the proper column happen to be Live " zeetags” - tags that appear in the column while actors, items, locations, and even more are stated or are a part of the current show, and users can engage on them to get more information about every " zeetag”. The TV stations that are fully integrated into the application, offers unique and interactive content, including NBC Universal's " The Voice” in the US (Hernandez, 2012), ITV's " X Factor” in the UK (Zeebox, 2012) and E4 series " Anxious Scousewives” (4Press, 2011).

Zeebox capabilities:

a. Discovery: the app enables consumers to find out what to enjoy by browsing TV goods as a individualized program information. Zeebox identifies the context of what its users will be watching and enhances the looking at experience with relevant content. As well works as a remote device and a reminder for long term shows (Zeebox, 2012). The features are maximized when users sign in through Facebook and Twitter accounts, allowing them to find what their friends are seeing (Davis, 2013). b. Social: chatting and...

References: Schweizer, K. (2013), Zeebox Should Be the Ultimate App for TV Watching, Business Week [online]. Available: http://www.businessweek.com/articles/2013-05-02/zeebox-aims-to-be-the-ultimate-app-for-tv-watching Accessed: 26/11/2013

Kiss, L

McGovan, T. (2013), Zeebox Adds Fresh TV Rooms Social Characteristic, Ad Week [online]. Available: http://www.adweek.com/news/technology/zeebox-adds-new-tv-rooms-social-feature-150139 Accessed: 26/11/2013

Farey-Jones, Deb

Andrews, L. (2012), Zeebox Searches For Money In TV's Sociable Second Display screen, Paid Articles [onloine]. Available at: http://paidcontent.org/2012/02/10/419-zeebox-searches-for-money-in-tvs-social-second-screen/ Accessed: 26/11/1013

Davis, N

Parsons, J. (2012), T3 Gadget Awards 2012: Merit Winners, T3 the Gizmo Website [online]. Offered: http://www.t3.com/news/t3-gadget-awards-2012-award-winners Accessed: 27/11/2013

Aamoth, D

Hernandez, B. A. (2012), Inside " The Voice” Sociable Engine That Powered Period 3, Mashable [online]. Available: http://mashable.com/2012/12/18/the-voice-social-media-season-3/ Accessed: 27/11/2013

Google Enjoy (2013), Entertainment [online]

Accessed: 27/11/2013

Channel4, (2011), Route 4 Acquire Zeebox Pertaining to Desperate Scousewives, 4 Press [online]

Lawler, R. (2012), Zeebox Partners With Comcast, NBC General & HBO To Kick off TV Iphone app In The US, Tech Crunch [online]. Obtainable: http://techcrunch.com/2012/09/26/zeebox-us-launch-comcast-nbcu-hbo Seen: 27/11/2013

Kanji, K

Informitv, (2011), Zeebox Offers New Way to view Television, Linked Vision [online]. Offered: http://informitv.com/news/2011/10/30/zeeboxoffersnew Utilized: 27/11/2013

Zeebox (2013), About Us [online]

MisoTV (2013), GoMiso [online]. Available: http://gomiso.com Accessed: 27/11/2013

IntoNow (2013), Get More Via TV, IntoNow from Yahoo [online]

Viggle (2013), Produce TV Even more Rewarding [online]. Available: http://www.viggle.com Utilized: 27/11/2013

GoMiso (2012), Miso Launches Quips, The Best Way To Speak about TV! Miso Blogs [online]

The Wsj (2013), Management Styles, European countries Edition [online]

Digital TELEVISION Europe (2013), Zeebox ‘TV Room' involvement passes 1 million minutes, News [online]. Readily available: http://www.digitaltveurope.net/88162/zeebox-tv-room-engagement-passes-1-million-minutes Seen: 28/11/2013

Knox, D

Zeebox (2013), Zeebox UK: Customes Feedback for Zeebox, Zeebox UK [online]. Offered: https://zeebox.uservoice.com/forums/136812-zeebox-uk Utilized: 28/11/2013

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