Consumer Tendencies Towards Online Shopping Research Newspaper

BUYER BEHAVIOUR TO ONLINE SHOPPING (E-Shopping)

Submitted To,

L. J. Institute of Business Supervision

Vastrapur, Ahmedabad

Project Guideline,

Prof. Saurin Shah

Published by

NameRoll No .

1 . Siddharth Iyer47

installment payments on your Raj Joisar 55 three or more. Keval Amreliya 05

four. Dhanraj Solanki145

5. Akash Gupta 43

6. Simpy Harwani forty-five

7. Binny Machchhar 71

8. Dhairyah Manek 78

9. Sandeep Ojha eighty six

10. Bhoomi Kotadia sixty six

TABLE OF CONTENT

Number | Subject| Pg. No

1| Preface|

2| Acknowledgement|

3| Problem Statement|

4| Objective of Study|

5| Mini Information|

| 2. Myntra. com|

| * Jabong. com|

| * Flipkart. com|

| * Ebay. com|

6| Macro Information (commerce, e-commerce, m-commerce)| | | * Introduction of Ecommerce & E-shopping|

| * Advantages * Disadvantages|

7| Questionnaire |

8| Survey Analysis|

9| Research Methodology|

10| Findings|

11| Observations|

12| Limitations with the Report|

13| Conclusion|

14| Research Methodology|

15| Bibliography|

| |

TROUBLE STATEMENT

Each of our study with the project " Consumers' behaviour towards e-shopping” is basically depending on the review of consumers of varied age groups to analyse their very own behaviour to online shopping & future of e-shopping in the city & India.

At present e-commerce is definitely an appearing market portion which is growing rapidly. The main concentrate here is in e-shopping as many multinational companies are entering the forex market segment swiftly in previous years. Since online retailing is a fresh retailing method and online consumer actions are diverse from traditional consumer habit, we try to identify what influences the online consumer, i actually. e., the factors that online customers take into consideration although making decisions about their purchases. To further learn how these elements influence several types of consumers, we need to identify numerous segments that may enable us to make comparisons. Problem description

" An increasing quantity and selection of firms and organizations will be exploiting and creating online business offerings on the Internet”. Statistics show the fast growth in the field of virtual shopping. With this emerging field of buying the interest of marketers is usually increasing in studying what actually motivates consumers to look online. Fierce competitions between online vendors have forced them to gain the competitive edge in neuro-scientific virtual shopping.

In order to gain competitive advantage in the market, marketers need to know the buyer behavior in the field of online shopping. So it will be important to analyze and determine the factors which influence consumers to look online in order to capture the demands of consumers. Other than the factors which influence consumers to search online, online shopper's demography in terms of Era, gender, profits and education is essential to specify their approaches accordingly.

As to shop online is a new medium therefore the consumer patterns in the field of buying online is also very diverse in nature out-do traditional customer behavior, therefore it is equally important for one to identify what factors affect consumers to look online. To be able to reach towards purchase decision, it consists of several factors which influence consumers to look online. These types of factors are important for retailers to remain competitive in the market and to make their product more appropriate.

Research Target

The purpose of this research is primarily to identify and get regarding what main factors impact the consumer when making online purchase...



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