Essay in Dentification of Main Goals of Community Car Produces.

Identification of main desired goals of globe car manufactures.

№| Car brand| Values| Mission statement| Slogan& Motto| Primary goal| 1| Audi| Consumers, products, technology, philosophy, self-concept| " Audi is a company of delightful cars – beautiful, superior machines that embody technological perfection. Our success is built on each of our core values of imagination, commitment and enthusiasm, and keeping our customers' needs at the heart of all things we perform. We strive to lead the way through constant innovation" | Motto& Slogan: «Vorsprung durch Technik» (Progress through technology)| Technology| 2| BMW| Customers, products& services, technology, philosophy, self-concept| " The BMW Group is the world's leading supplier of superior products and superior services for seperate mobility. " | Motto: «The Greatest Driving Machine» and «Sheer Driving Pleasure»Motto: «Today pertaining to Tomorrow»| Top quality of products and services| 3| Cadillac| Customers, products& companies, location& marketplaces, self-concept| " Cadillac can lead the luxurious segment by providing must-have items, that are expertly marketed, and delivered through a premium retail channel captivated with customer satisfaction and sales/service. " | Slogan: «The new standard in the world»Motto: «Life. Liberty. Plus the Pursuit»| Self-concept, exclusiveness| 4| Chevrolet| Customers, products& providers, technology, development, philosophy, self-concept| " Protection and Top quality First; Generate Life-Long Customers; Innovate; Deliver Long-Term Expense Value; Produce a Positive Difference" | Slogan: «Excellence intended for All»Motto: " We succeed when the client says we win. " | Concern for customers| 5| Chrysler| Customers, products& services, technology, growth, philosophy, self-concept| " Our eye-sight is to build cars and trucks people want to buy, will relish driving and may want to buy once again. " " To create the type of exciting, useful, reliable, secure vehicles you anticipate and deserve. " | Slogan: «Drive & Love»Motto: «We wish for better issues; It will climb from the ashes»| Concern intended for customers| 7| Ferrari| Products& services, location& markets, technology, philosophy, self-concept| «To build unique sporting activities cars destined to represent the excellence of Italian cars, whether on the highway or upon racing circuits»| | Difference, quality| 8| Ford| Customers, products, technology, growth, beliefs, self-concept, matter for employees. | «Accelerate development of new products the customers wish and worth. Work together successfully as one team An exciting viable Ford delivering profitable development for all». | Slogan: «Feel the difference»Motto: «One team, a single plan, one particular goal»| Difference| 9| Honda| Customers, products& services, technology, philosophy, self-concept| " Maintaining a global perspective, we are focused on supplying products of the finest quality, yet for a reasonable value for around the world customer satisfaction. " " Respect for the individual. The Three Joys (buying, selling and creating). " | Slogan: «The power of dreams»Motto: " Admiration for the person. | Customers, quality| 10| Lamborghini| Products& services, location& markets, technology, philosophy, self-concept| «Build GT cars with out defects - quite normal, conventional yet perfect -- not a technological bomb»| Slogan: «The fresh world»Motto: «To outperform Ferrari»| Quality| 11| Mercedes| Consumers, Product and services, Technology, Philosophy, Self-concept, | «We give of our best for buyers who anticipate the best - and we live a culture of excellence that is based upon shared values. Our corporate and business history is included with innovations and pioneering accomplishments; they are the base and ongoing stimulus for our claims to leadership inside the automotive industry». | Motto: «Unlike any other»Motto: «Best or Nothing»| Difference, Quality| 12| Porsche| Products& providers, location& marketplaces, technology, viewpoint, self-concept, employees| «Porsche will not...



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