Examples Of Underhanded Advertisement About Pakistan Composition

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Underhanded advertisement

Posted by: Fatima Nawaz 3538 BBA26

Types of unethical advertising campaign on Pakistan's electrical multimedia.

Vaseline healthier white gel:

In the add a news media reporter faces problem in bringing reports because she actually is not fair and features even skin tone. When the lady uses Petroleum jelly lotion her skin turns into fair and gets even skin tone. Once she goes in the public every single man give her interest and after looking at her skin tone men provide her interviews and the lady gets success. Unethical concern:

This advertisings portrays that skin tone as well as the fair color is the reason of ladies success. It's in fact disparaging the women that it is not expertise that makes a lady successful although her physical beauty. It's very harmful for our ethnic, religious beliefs and culture.

Ufone:

In the put it is stated that we provide the cheapest call up rate of this whole universe. ‘dunya ki sab ze sasti tareen call krne jar aha hai yhe bnda'

Underhanded Issues with this ad.

The unethical factor is that they are delivering the false details to the customer. They may be not supplying consumers the worlds most affordable calling price in real. They have no prove that their call rates are recorded the top in the cheapest dialling rates on this world. Costly unethical advertising campaign practice.

Fair and lovely:

In the ad a girl is tanned uses fair n lovely cream 2 times a day and gets an extremely fair tone after 4 weeks.

Unethical issues in this advertising:

It violates the Pakistan's advertisement values.

According to their claim this kind of cream gives you unmatched and fairer skin tone than your own tone in just four weeks. But it turn up useful info in the same way because they show in the advertisement. Unilever should not make the promises can not be fulfilled.



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