Herborist: Advertising Skin Care Products Composition

PROMOTION

The objectives of Herborist promo are to improve the new Herborist product recognition, increase quantity of sales, pull customers, improve product identification and company identity. Hopefully, promotions may also benefits consumers by providing required information about Herborist value proposition. Since there are lots of major rivals and local players in the S. africa market, it is necessary to want to have successful strategy specifically new person with limited budget. Herborist promotion approaches will focus on promotional approaches that reveal the lifestyle of its market, unique benefit proposition and the range of multimedia available. Herborist will also applying pull tactics which imply focus on demand-driven strategy because we are target directly to the final user. Move strategies will include free trials, public advertising events such as communities demonstration event, door-to-door sales, point-of-sale displays, Internet marketing campaigns and telemarketing advertisments. Media campaigns designed to relate the product with a public very good such as Chinese herbal naturalism which will distinguish Herborist's product with existing skin care products in the competitors in the market. There are several proposal taglines we could use intended for Herborist in South Africa: * Beauty coming from harmony with nature

* Beautiful & Unique You

* Herborist, Herbal to your Natural Beauty

* Feels Natural…

* Genuine Herbal, Actual Beauty, and Real You…

Media Plan

Above the Series

TV, Radio, Newspaper & Magazine: Herborist will give attention to the State transmitting channel with SABC1, SABC2 and SABC3. SABC1 has got the highest viewership, at seventy. 6% from the adult population followed by SABC2 with 60 per cent, e. tv set with 57. 1%, SABC3 with 47. 6%. Pertaining to other mass media, Herborist will continue to work together with Media24 that has The Daily Sun, The daily news has a daily circulation of over 500 000 and readership of seven. 7-million, when Media24's additional dailies have got a blood flow of above 800 1000....



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